Funnelback's approach to accessibility

Accessibility is more than just a moral and legal imperative. At Funnelback, it is core to the way we think, act and build our team and our products.

Some one billion people worldwide experience some form of disability, according to the World Bank. We believe that Funnelback can and should help our customers and the broader community in a way that is respectful and inclusive. After all, a good user experience is an inclusive user experience.

Our commitment to accessibility

The entire Funnelback team is committed to ensuring that anyone can use and love everything we create, from our products to our website and our documentation, as well as aiding our customers and the broader community to do the same. Funnelback seeks to provide a respectful, welcoming, accessible and inclusive environment for all in a way that is respectful of the dignity and independence of people with disabilities and in a manner that takes into account the person's disability and embodies the principles of integration and equal opportunity. This means that all decisions, including business and design decisions, include accessibility and inclusion at core.

What this means for our website

In building and maintaining our site, Funnelback follows the Web Content Accessibility Guidelines (WCAG) 2.0 (also known as ISO/IEC 40500:2012). These international guidelines help organizations to make their digital content accessible to all people.

Under these guidelines, information on our website must be accessible and usable for people of all abilities. As is the case with most web content, this is a matter of continuous improvement.

What this means for our staff

Funnelback is an equal opportunity employer and we work to transform systems and practices to give all people the opportunity to reach their full potential. We are committed to becoming a barrier-free environment and meeting the requirements of all existing legislation and our own policies and goals related to identifying, removing and preventing barriers to people with disabilities that might interfere with their ability to interact with Funnelback. We also work to ensure that all of our staff and partners are aware of their rights and responsibilities to foster an accessible and inclusive environment with and for persons with disabilities.

Funnelback strives to create a positive work environment that accommodates employees with diverse needs. Otherwise qualified staff may request job accommodations for a documented disability or serious medical condition. We encourage any staff who encounter any problems, malfunctions or deficiencies to report them to their immediate supervisor or HR.

What this means for our product

The Funnelback technical team employ web best practices and use frameworks that provide support for accessibility such as bootstrap 3.0 and angular 2. Multi-browser testing is a mandatory requirement during quality assurance. In addition to automated testing using selenium, Funnelback has representatives from all departments within the organization carry out usability testing prior to any feature or product release. Additionally, the Funnelback Research & Development team assess and apply accessibility principles as part of the platform development work. Funnelback retains full ownership and control of the Funnelback technology and intellectual property. This complete ownership ensures that Funnelback is able to provide continued support and development of the platform.

The Funnelback technical team endeavors to make the product documentation as accessible as possible. This includes running our own accessibility auditor over the site. As is the case with all web content, the process is continuous and gains are ongoing.

What this means for our customers

Every customer is empowered to use the Funnelback Accessibility Auditor, and it is included free for everyone with a Funnelback login. During implementation, Funnelback customers are also provided with assistance to ensure that their search results page is WCAG compliant, and effort is made to encourage them to use the Funnelback Accessibility Auditor or another tool to better make all of their content as accessible as possible.

Customer support is made available in a variety of ways to meet every need, and our documentation (, like the rest of our website, endeavors to meet WCAG standards. We encourage anyone who encounters any problems, malfunctions or deficiencies to report them on our contact us page.

Funnelback makes every reasonable effort to ensure that our systems, policies, practices and procedures are consistent with our core accessibility principles. We do this by:

  • ensuring that all customers receive the same value and quality;
  • allowing customers with disabilities to do things in their own ways, at their own pace when accessing our services;
  • using alternative methods when possible to ensure that customers with disabilities have access to the same services, in the same place and in a similar manner;
  • taking into account individual needs when providing goods and services; and
  • communicating in a manner that takes into account the customer's disability.